Coaching Now Available β†’ Limited Availability

Helping High Performance Professionals

Reach Their Health & Fitness Goals

The Meaning Behind "Firm Lines"

FIRM LINES are the standards that we choose to live our lives by. Every day we have the option to uphold the standard by tracing over that firm line. Alternatively, if our choices don't reflect our goals, the line will bend over time.

If you are simply looking for good coaching and a plan to follow, there are 1,000+ other coaches out there. But, if you want to dedicate the TIME and EFFORT required to BECOME THE PERSON YOU HAVE ALWAYS WANTED TO BE, Firm Lines was built to help you accomplish exactly that.

Our Foundations

β€œThe reason we shouldn’t pursue balance is that the magic never happens in the middle; magic happens at the extremes.”

Motivation comes and goes over time. Discipline is what remains constant amongst the most successful people. Do what you say you are going to do.

Versatility

It's not going to be easy. The ever-changing commitments of life such as, work, family, friends and other responsibilities can make pursuing your goals difficult. If it was easy, everyone would do it. Our mission is to embrace the adversity, find a way to navigate it and put you in the best position to achieve your goals.

Accountability

The accountability provided by surrounding yourself with like-minded individuals pursuing similar goals is unmatched. You become a product of your environment regardless of the standards you hold yourself to.

Discipline